What is a business coach or corporate coach?

Business Coaching
Business Coach and Company Coach

Develop the potential of employees, improve well-being at work ... More and more companies are using a business coach to improve the efficiency of their organization.

The success of a company depends on the performance of its employees ... But the performance of each individual depends on certain parameters: his work environment, his motivation or the means made available to him. If performance is down, any manager must identify the exact causes. To achieve this, the use of a company coach will assess the situation and find solutions. The business coach also works in companies that work well or want to develop their competitiveness. In this case, its role will consist in identifying the future obstacles which may hinder its growth.

The objective of corporate coaching: to help employees develop their own solutions, strengthen their skills and use them efficiently.

What is corporate coaching?

In general, coaching is defined as personalized support which consists in helping the coachee to achieve his objectives in the best possible conditions. In the case of a business, coaching comes in several types:

  • Individual coaching;
  • Development coaching;
  • Team coaching.

Individual coaching consists in supporting a particular employee. The latter may encounter professional or relational problems having an impact on his performance within the company. Business coaching thus consists of identifying problems and solving them.

Development coaching is offered to support employees during a change requiring rehabilitation:

  • A promotion ;
  • A new responsibility;

The support allows you to better cope with your new functions and to continue to progress.

Team coaching improves interactions between team members: an essential factor for achieving the objectives set. It generally intervenes during the merger of companies, teams or several departments in order to prevent or resolve managerial conflicts.

Company coaching consists of improving internal skills, helping employees in the event of change and better managing conflicts.

Why be accompanied by a business or corporate coach?

Being accompanied by a business coach improves the health of the company and also the well-being of employees. Coaching is not only focused on the strictly professional aspect of the company ... It also aims to improve the quality of life of employees at work. If they feel good about themselves and if they evolve in a fulfilling professional environment, they will be more motivated to give their best to achieve their goals.

The corporate coaching program concerns both the individual and the group. To encourage a team to work harmoniously, the coach will identify each person's weaknesses and strengths. This will allow the group to join hands in order to be complementary to achieve a common goal.
Thanks to coaching, everyone knows where their place is, knows their own value and their skills.
To establish this diagnosis, the business coach will first analyze the situation during an observation phase before proposing action plans.

The purpose of corporate coaching is also to improve relationships. To be effective, a team must be made up of people who respect and trust each other. The success of a business rests on a united and united team, not on collaborators who put themselves in the way. Coaching thus makes it possible to establish a solid relational base. In order to encourage employees to connect with each other, coaching will focus on their individual happiness. Indeed, a collaborator with a bad image of him will not have the will to advance towards the others and to forge links. To create links between employees, the business coach can offer activities outside the professional framework (example: bowling, restaurant, games, etc.)

Improve personal efficiency, resolve a conflict, build good relationships, find a balance between professional and personal life, improve self-confidence, learn to manage emotions… The benefits of corporate coaching are numerous!

How is a business coaching program organized?

The business coach is bound by professional secrecy. As a result, he refrains from judging staff, management or the professional environment.
The business coaching program is divided into several stages:

  1. Observation phase (situation analysis);
  2. Goals definition ;
  3. Proposal of actions;

During the sessions, the coach uses different techniques to stimulate, challenge and encourage the coachee to reflect. The coach will encourage him to put into practice the resolutions decided during the sessions. He will also offer him exercises or experiment with new working methods (new organization, techniques for managing conflicts, new way of hosting meetings, etc.)

What training to become a business coach?

To obtain the qualification of professional coach with RNCP certification, several paths are possible: continuing education or VAE (validation of acquired experience). Registration with RNCP means that the training followed is recognized by the State. Other criteria are taken into account when choosing a professional coach training organization:

  • The duration of training;
  • The sustainability of the organization offering the training;
  • The level of expertise of the trainers;
  • Teaching methodologies.

Coaching training must include basic theoretical courses: coaching techniques, philosophy, methodology, situational coaching and progress coaching. 

The training allows you to master the different techniques of business coaching:

  • Systemic analysis;
  • Team coaching;
  • The skills assessment;
  • NLP (neurolinguistic programming) a method for better understanding others;

This program makes it possible to decipher verbal and non-verbal signs, to understand the human mechanisms linked to the professional world, to ask the right questions ... Specific training also allows to acquire other skills required to become a business coach: psychology, management human resources, personal development, etc.

In addition, many qualities are required to exercise the profession of business coach:

  • Have an analytical mind;
  • Analytical mind ;
  • Great adaptability;
  • Sense of hearing ;
  • Patience;
  • Sense of responsibility ;
  • Communication skills.